Riverside Publishing (a division of Houghton Mifflin Company) is the leading provider of standardized testing and assessments. When they decided to create an online version of the testing experience, they called on Idea Momentum to help them improve the user experience both visually and functionally.
Previous attempts by other vendors were coming up short on understanding Riverside's customers, teachers, administrators, and students. Essentially they saw everything as merely records in a database, not as actual people working together as a system. Their approach, not surprisingly, looked more like a data-entry system.
Riverside and their customers were looking for something student-centric, not data-centric. We understood and developed a series of prototypes and concepts that translated the abstract into tactical development initiatives. The prototypes were a radical departure from the previous efforts.
Idea Momentum guided the new approach all the way from prototype to production. And in the process introduced a more customer-driven approach to developing products.
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Samples:
This is screen shot shows how the final proctoring screen looks now, in it's actual implementation. Visually, it's dramatically different than early concepts. But the general principle mapping the interaction to something more analogous to the actual test-taking experience stayed in tact.
This screen shot was intended to serve as a "blue sky" approach to the visual design and user interface. Knowing the final proctoring experience was going to be built using more robust tools than HTML (in this particular case OpenLaszlo), we built this prototype to demonstrate a higher level of functionality and aesthetics.
This screen shot was intended to serve as a "blue sky" approach to the visual design and user interface. Knowing the final proctoring experience was going to be built using more robust tools than HTML (in this particular case OpenLaszlo), we built this prototype to demonstrate a higher level of functionality and aesthetics.
This is screen shot shows how the final proctoring screen looks now, in it's actual implementation. Visually, it's dramatically different than early concepts. But the general principle mapping the interaction to something more analogous to the actual test-taking experience stayed in tact.
This screen shot demonstrated our ability to translate the goal of a student-centric into a user interface. The wire frames and screen designs up to this point had been much more data driven in that they approached everything in the application as if they were just records in a database.