About
Because Simple Isn't Easy®
Idea Momentum is a User Experience firm focused on strategy-driven product design.
We collaborate with our clients and their customers to create products that serve a purpose, fulfill a need, and deliver results. Our user-centered approach involves research, ideation, prototyping, and testing before we embark on building the final product. The goal is to find the right balance between what we know is possible and what is needed to fulfill the overall value proposition.
What is Experience Design?
Whether you want to develop a mobile app, roll out a new service, or redesign a product that isn't performing as expected, what you ultimately want to deliver is a great experience. It's that intangible thing that is very real to you and your customers.
We help you do that by placing a high emphasis on the emotional response people have when they engage with your brand. Today, customers experiences can be digital, physical, even a service.
Our Clients
- Allstate
- Beltone
- Breakthrough Technologies
- Campbells Soup
- Car and Driver
- Castle
- Cecco
- Consumer Guide
- Crain's Chicago Business
- Experian
- GN Resound
- Hearst
- Houghton Mifflin
- HSBC
- Keep Chicago Beautiful
- Lockheed Martin
- Mark Travel
- The Meyer Dental Group
- Ohio University Medical Center
- PSI
- Reveal Research Studios
- Riverglass
- Riverside Publishing
- Road and Track
- Takeda